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Beauty Industry

Carly Rae Jepsen Sings for Gud

The Burt's Bees brand began filming its new spokesperson.

The natural personal care brand by Burt’s Bees, gud, signed its first spokesperson recently – Carly Rae Jepsen. Now the brand has began shooting its print ad with the Grammy nominated singer/songwriter.

In the ad, Jepsen is singing in a shower-turned-recording-booth, while using hair and body products by gud’s “Ruby Groovy” line. The print ad will debut in the May issues of Glamour, Allure, and Cosmopolitan magazines.

“To be able to use a brand that you know has natural ingredients but also smells scrumptious is the best of both worlds,” says Jepsen. Her new single, “Tonight I’m Getting Over You,” launches today with a video premiere on VEVO.

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